Designing Meaningful Ix
Develop a (1) user flow with (2) wireframes for your project as well as a (3) mood board for the visual layer. The mood board can be a collage, Pinterest board or any other collection of visual references that inspire you. Use your mood board to try to capture the feeling you hope to convey to your users in your product.
Develop a (1) user flow with (2) wireframes for your project as well as a (3) mood board for the visual layer. The mood board can be a collage, Pinterest board or any other collection of visual references that inspire you. Use your mood board to try to capture the feeling you hope to convey to your users in your product.
Create a concise problem statement by using or adapting one of the statement below.
Create a future state journey map. A future state journey map is typically a multi-panel storyboard created from sketches and words that communicates the steps and emotions of the future state your solution addresses.
Please do some competitive research and be sure you also aware of existing/competitive products that attempt to address the same pain point you have identified or a comparable problem that is applicable (for example be familiar with the ‘find a parking spot app’ if you are the cafe group).
For ___[target audience], it’s a constant challenge to ___[general problem]. Every ___[time period], these people ___[perform a key activity] in order to ___[achieve a primary goal]. This is especially true if you’re a [niche].
The main problem ___[target audience] face is ___[primary functional problem relating to activity] which leads to ___[bad/worst case outcomes]. Today, their best option is ___[substitutes], but of course, they ___[the most common complaints of each substitute]. With ___[key trend], the problem will only get worse over time.
If only there was a easier/better/cheaper way to ___[perform a key activity], then c ___could ___[quantifiable impact on their primary goal] which would lead to ___[positive outcomes / emotions]. With ___[number of potential customers], there is a clear opportunity to meaningfully impact a huge number of people.
Based on the topic you are focused on create a persona. Your persona should include user research and both quant and qual insights. Your research should also include interviews and survey data.
Create an empathy map that represents your user insights
Create a current state experience map for the topic
Identify the pain points in your map and propose 3 questions that could lead to product ideas. Your ideas should start with a question “Is there a better way to ….” or “How can our product solve …”
The three statements at the end of the class slides might be helpful in framing your questions
Prepare to share with the class an overview of the issue you care about and why it is important based on market research. Try to include some high level data that validates why the issue is important.
Identify 3-4 opportunity areas or places where you intersect with the issue. Be narrow and specific. Based on the issue you care deeply about research the issue.
Is your target audience, people with anxiety, depression, or ADHD? Or are you extending the audience to the general public who are using telecommunications in COVID-19?
Do you think you can find people who have suffered memory loss from these mental disorders?
Were you thinking about assisting people who already had memory loss or preventing memory loss?
How might you create future memories?
Define your target audience with these questions in mind. Craft interview questions to understand what telecommunication is offering to their current lives.
Ask survey questions like:
“Think about a great memory you had outdoors, what's the best way to recollect your memory?"
