Norwegian Cruise Lines

SHIPS Viva + Prima

Interactive Content for On-Board Theaters

For each day at sea, the Viva Theater unveils new destinations for guests to discover. The classic theater appearance slowly reveals more secrets throughout the trip, culminating in dazzling nightclubs & gameshows that react to each guest's presence. Designed by LAB at Rockwell Group for Norwegian Cruise Lines.

  • Norwegian Cruise Lines

  • Screens Producer

  • Surfaces:

    • 50’ LED stage wall

    • 30’ LED lozenge chandelier

    • LiDAR activated entrance halls

    • LED embedded balconies

    • Backlit wood veneer hallways equipped with LiDAR interactivity

  • Animators: Scott Gelber, Sebastián Hernández, Nate Rodriguez-Vera, Hall Ramirez, Santiago Castano, Andrew Garces
    Motion Tracking Studio: Silver Spoon
    Illustrators: Tiffany Black, Juan Alvarenga

    Theater Architects: Rockwell Group

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