Bristol Myers Squibb
LAB at Rockwell Group designed a new campus in Cambridge, Massachusetts inspired by the innovative research happening on-site. Across multiple activations, the lobby encapsulates Bristol Myers Squibb's core value of transforming patients’ lives through science
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Cambridge, Massachusetts
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Screens Producer, Project Manager
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Development + Media:
Chandelier Fabricator + Automation:
Milled Wall Fabricator:
Produced by:
Documentation:
Ron Blunt, Dustin Engelskind
Kinetic Chandelier
Scientists and guests are welcomed by a kinetic chandelier of lenses as they enter the space—the pendants dynamically animate throughout the day, mimicking the sound waves of patient testimonials, the motion of a scientist's pipette, the glitter of the Charles River, or the twirling form of DNA
LED Proscenium
Guests encounter a series of dynamic screens that react to their presence as they move deeper into the lobby. All screens feature 48+ unique real-time and interactive modes, framing science as art and inviting employees and guests to experience the impact of Bristol Myers Squibb’s work.
MILLED Microscope
Off of the lobby, a wall of engravings showcases microscopic views of Bristol Myer Squibb’s landmark products and discoveries. These milled Corian engravings feature an embedded LED screen with interactive content that responds to employees passing by, leaving their mark and placing them within the company's history.
