299 Park Avenue

Living Canvas

is a 60-foot-long LED installation in the lobby of Fisher Brothers' Headquarters showcasing rotating seasonal animations. Each 5-12 minute sequence was choreographed with embedded spectacles built in Unreal. The artwork rotates and reacts in real-time, creating a rich dimensionality that allows viewers to never see the same canvas twice. To create interactive elements, depth cameras track the density of the crowd in the lobby and individual movements, generating subtle, responsive changes in the canvas at all times. Depth perception and distance within the debut piece, Bloom, is accentuated with the inclusion of soft, blurred backgrounds that contrast with flowers moving in the foreground. Visible to passersby, the LED canvas has the beauty and delicacy of a painting and unexpected moments of interaction, evolving over the course of the day and across seasons, inviting viewers to participate.

LAB at Rockwell Group collaborated with Rockwell Group architects to design the lobby interior. Greeting guests at the entrance is a 30-foot-long reception desk composed of solid blocks of Grigio Versilia and Absolute Black stone that create a monolithic form that appears to emerge from the gray stone floor. Triangular reveals carved into the stone desk suggest a geode splitting open. These volumetric incisions are embedded with 12 LCD screens and adjacent mirrors that are synchronized with the digital mural content. The mirrors reflect the content, creating a kaleidoscopic effect and extending the canvas beyond the wall.

Living Canvas is part of Fisher Brothers' $20M capital improvement plan. To celebrate the renovation’s completion and the premiere of the canvas’ first digital artwork, Bloom, Fisher Brothers commissioned a film and a site-specific dance piece, also titled Bloom. Inspired by themes of abundance, purity, and rebirth, this dance film celebrates the movement of the art piece and its interactive nature. As the dancers move throughout the space, they trigger the depth cameras above them, generating subtle changes in the flowers.

  • 299 Park Avenue

    New York, NY 10171

  • Technical + Screens Producer

  • Surface: 60’ LED wall (9,000 px/1,000 px)

    • Real Time Generative Content

    • Interactive Spatial Tracking System

    • Maintenance and Technical Support

  • Animators: Nate Rodriguez-Vera, Yang Wang, Adam Rokhsar, Santiago Castano

    Graphic Artist: Juan Alvarenga
    Design Director: Daniel Marino
    Produced by: LAB at Rockwell Group
    Lobby Architects: Rockwell Group

    Video by Brian Choy and Arthur Woo.

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